For Hidden Beauty by Mary, the brief was to design a cohesive brand identity that exudes elegance and professionalism while remaining approachable. The deliverables included a striking logo, a refined appointment card, and a polished price list, all reflecting the calming, high-quality nature of the beauty services provided. The logo design features a modern and timeless style, encapsulating the brand’s sophistication and attention to detail. The appointment card was designed with practicality in mind, ensuring seamless client communication while maintaining the brand’s aesthetic consistency. The price list balances functionality and design, featuring soft tones and an organised layout for a luxurious yet welcoming presentation. This project highlights how carefully considered design can elevate a brand, ensuring it stands out and connects with its audience effectively.